Eszett is building a global talent agency for human visual artists who reject Generative AI in their work
We are doing do this with an advanced automation & AI back-end
At Eszett, we see that Generative AI has introduced uncertainty about the future of many vocations, especially among artists. This has deeply informed our Mission Statement:
…to help individuals and organizations profitably navigate disruptive change that impacts them in uncertain ways.
In support of our Mission, we are building a platform for visual artists who chose to reject the use of Generative AI in the creation of their works.
We are delivering this platform through a business model not unlike a traditional talent agency, but with a few twists.
Eszett is designed to be the talent agency of the future
Eszett signs visual artists to Ecommerce development contracts, taking over the operations of their non-gallery online commercial presence.
We work alongside each artist to carefully select a profitable product mix that fits their creative vision and the desires of their patrons, and we manage all aspects of their store back office: production, fulfillment, customer service & returns, sales tax compliance, and accounting – all with our advanced automation & AI platform.
Eszett uses proven customer relationship management (CRM) approaches with modern & emerging data science methods to continually seek gains in the level of patronage our artists receive.
By doing this, we seek to increase an artist’s revenue across multiple channels while building a comprehensive patron database which we help them use to grow the breadth and depth of support they receive from the people who love their work.
Our goal is to not only increase the amount of income our artists receive, but to also increase the amount of time they have to work on their creative pursuits – or whatever else they want to do – by greatly decreasing the amount of time they spend “running a store”.
Artists pay us nothing, and we deal with them transparently
Eszett takes on the financial risk of an artist’s shop, and does not ask the artist for money. We make money through a simple licensing & revenue share model, and ensure that each individual artist makes more money from their shop than we do.
We have an evolving set of criteria for the artists we seek to represent. We work with professional artists who believe that they are doing something more than a side hustle, and who have a proven history of promoting their work to their patrons. In other words, artists who may already have an Etsy, TikTok Shop, RedBubble, BigCartel, or Shopify site and want to take things further while spending less time managing those platforms and dealing with things like production, fulfillment, returns, customer service and sales tax compliance.
We seek to always deal fairly and equitably with all parties in our business. From contract to operational back-end, we are extremely transparent with the artist on how money flows through the Eszett platform so that there are no surprises around how and when an artist gets paid.
Many are greater than one
By signing many artists and building a roster of the individuals we represent, we are able to create economies of scale across our agency. This enables us to do things like get volume discounts on product production, and cross-pollinate learnings between artist shops under Eszett’s management.
We believe that in the near future, significant segments of the consumer market will have a better understanding of the difference between AI- and human-generated art, and will have a preference for human-generated art. This will create a market for guaranteed human-made imagery.
Eszett’s robust roster of artists, who have focused their work on making art themselves without overt use of Generative AI (GenAI), will perfectly position us to represent our artists to large brands and creative agencies for new commissions and commercial licensing opportunities.
Eszett’s Vision is to be the most well-respected global talent agency for visual artists.
Please join us on our journey to build Eszett
At Eszett, we believe we’re entering new territory with our approach to a unique business architecture and an extreme level of automation using both traditional software integration methods and emerging AI patterns and approaches. All of this is wrapped in a low-code architecture intended to support rapid scale & evolution of a profitable business.
Most importantly – and with a touch of intentional irony – we are doing this in service of visual artists who choose to reject the use of Generative AI for creating their work.
We are storytellers who believe in a high level of transparency. Some would call this “working out loud” or “building in public” – we just call it The Eszett Way.
We’d like to invite you to join us on this journey by subscribing to our Substack at any of the Free or Paid levels
All Subscribers, including Free Subscribers, will receive access to our latest News & Updates
All Paid Subscribers will receive News & Updates as well as Commentary & Analysis around what we’re doing
ß | Front Row Subscribers will receive all of that, plus Exclusive Front Row-only Content and Invitations to be in the live (virtual) studio audience for some of our podcast episodes like our Quarterly Business Reviews & Celebrations and exclusive artist interviews.
Both levels of Paid Subscribers will be eligible to register for Eszett merchandise drops and discounts from artists we represent.
Is Eszett…
…a talent agency for visual artists?
…a RevOps platform for visual artists?
…going to solve a big enterprise challenge along the way?
…able to influence positive cultural change?
…an emerging authoritative voice in the area of AI and ethics?
…able to truly meet our goal of being “global”?
…making good choices around the artists we sign?
…in search of investors?
Follow along and find out!