Eszett also has a shop
Our original proof of concept has evolved into an ecommerce lab + company merch store
eszettSHOP serves as a creative lab for Eszett, where ecommerce experiments come to life. The shop focuses on offering "analog goods and cultural artifacts," and in December 2024, our HOLIDAY24 campaign highlighting Richmond, VA-themed pieces served as the proof of concept (POC) for several key platform components that we needed to test before feeling comfortable representing others.
Thankfully the POC was a resounding technical success and even made a few dollars with very limited promotion.
We approach the shop as if it were a zine — representing the DIY-ethos ingrained in our company culture
Several of the HOLIDAY24 pieces are still available, and we also have the Eszett merch store there. All sales from the store go directly to supporting our work with artists.
We have plans to explore some new softgoods concepts, possibly even launching a SS25 athleisure collection, and a larger FW25 streetwear collection with participation from some of our artists.
